The forced digitalization push has abruptly catapulted many companies into the new world of work. Companies that were already familiar with digital working methods were able to adapt very quickly to the new circumstances. The vast majority, on the other hand, were busy setting up a new infrastructure in the first few weeks. Production companies were hit particularly hard.
However, the survey of 300 companies as part of Deloitte Austria's Flexible Working Study 2020 shows just how shallow the learning curve can be in states of emergency:
So flexible working remains as a fixed component in many companies, even after Corona. New hybrid forms of virtual and physical collaboration will emerge, necessitating a rethink of current ways of working.
New Work is characterized by new forms of work that require greater flexibility at the organizational level, but also at the personal level of the employee, since the boundaries between private and professional life will become even more blurred in the future. The acceptance of this development and the self-responsibility of the employees is critical to the success of New Work approaches in a company. Binding structures and clear rules are important in this context:
How can employees counteract an unhealthy separation of work and private life in the home office and how can the company support them in this?
Flexible working gives employees more responsibility and more self-determination as to how and when they do their work. Not only does this not suit every employee but it does not suit every company structure either. New forms of work must therefore be well thought out and adapted to the company.
Basically, changes are needed in three areas to create the structural conditions for New Work in companies:
Personal responsibility, flexibility, and agility place high demands on self-management and know-how in dealing with digital tools. While digital natives are able to adapt quickly to flexible forms of work, this very quickly leads to excessive demands on older or less IT-savvy employees.
In addition to organizational/process-related changes, attention should also be paid to training employees and managers (leadership at a distance) so that they can meet the demands of new forms of work. Providing the hardware alone is usually not enough.
Creating structures that enable new forms of work does not make New Work successful. Companies often overlook the fact that new working environments primarily require a change in corporate culture.
In particular, the transformation from strongly hierarchy-oriented organizational structures to network organizations is an enormous step - both from a cultural and a leadership perspective.
Managers actually play a central role in the introduction of new working worlds and agility, because in addition to the "ability" of all employees, the "will" and commitment of management is essential for a successful transformation.
„May“, „Can“ and „Want“ are also the prerequisites for a positive innovation culture:
„A positive innovation culture as the foundation for holistic innovation management.“
It is therefore interesting for us to see how a New Work corporate culture almost automatically creates space for employee-driven innovation.
We are now getting a lot of requests to accompany companies in designing processes for this new exciting playing field, as digitalization has drastically changed the way ideas are created and communicated internally. New communication channels need to be created and the "rules of the game" made easily accessible to all internal idea generators and intrapreneurs, e.g. through innovation manuals.
Structural adjustments alone are not enough and will not lead to the desired success. The integration of new forms of work and organization requires sound planning and should be accompanied by change management processes. A central role is played by the adaptation of the corporate and innovation culture as well as the expansion of employee competencies. Innovation manuals are suitable for visually manifesting new visions and processes.