The profession itself is relatively new. As the one who turns ideas into innovations, the innovation manager is a central interface in the company. It must also understand the language of the R & D department as well as that of controlling and marketing. He must know about all the trends that are relevant to his employer or could become in the future. It must be able to put itself in the perspective of the customers. And he must be able to fight for an idea, even if the greatest resistance comes from his own company. Are there such wonders at all?
A precise analysis of the skills and knowledge required of an innovation manager helps to answer this question. Here is a list of the characteristics an innovation manager has to bring in any case:
If you have a matrix organization, this is not easy to recommend, because innovation usually takes place between the market and technology. So with a classic organizational form between R & D and marketing. Since in many companies the marketing is misunderstood as an 'advertising department' and R & D is mainly concerned with adapting the existing products according to customer requirements, you should consider using the innovation manager as a staff member of the management team. This means even more work for you, but it is ultimately the future of your company. The lady or gentleman should tell you directly.
Another way of bringing innovation directly to the boss is to use the services of an external innovation manager. For this, however, you do not have to call for a new position, but you must use the services of a suitable service provider. Keep in mind that external innovation managers need to bring other important soft skills.
An external innovation manager hardly knows your company and your employees. He must work together with a team whose members have often been acquainted with each other for years. An external innovation manager must understand the dynamics of this team in a very short time. He must recognize who has something to say about this team. He must be able to read between the lines. In short, he has to make it as soon as possible to be perceived by the team no longer as "foreign bodies".
Since an external innovation manager is active in many different economic sectors, he must be able to familiarize himself very quickly with the nature of an industry. He must be able to acquire knowledge even more quickly than an internal innovation manager. This is usually only concerned with the industry of its employer and some related fields. Of course, an external innovation manager makes the tools available to help you get an idea to market. Nevertheless, he must never give the impression that he is not well-versed in an industry. Because then you and your co-workers will be right to ask: "What does it teach me?"
As you can see, the list of requirements for an innovation manager is as long as versatile. A good basis for the activity is a completed study of the economics, usually with a focus on innovation. The position of the innovation manager also includes much small-scale research work or cold quotes to find the first customers and to get their opinions.
The role of the innovation manager is extremely exposed in the company. For this reason, you should also allow your innovation manager to act as an innovation manager. There are sometimes job advertisements that want to mix this position with others, such as product or quality managers. This will not make you a pleasure to your innovation manager. Why? The handling of uncertainties and risks is an integral part of innovation managers' workplace, while project or quality managers move in established ways. If an employee has to do both, then he will tend to focus on the safe, i.e. the established. Simple, because it is easier to reach presentable goals. The employment with the uncertain new, which also encounters internal resistance, then fails.
For sure. An innovation manager can only count on a certain operating parameter. If your company is too small for your own innovation manager, use the services of an external engineer. He pays off in any case.